Trellis & ERM Webinar: Your Report Is Hiding in Plain Sight. Learn To Put a Spotlight on It!

About the Webinar Hide

You work hard all year long to gather stories that bring to life all your company’s great work in sustainability. And then those stories sit, buried in a report, which is buried on a website, that very few people ever see and read, let alone share. Some companies even go so far as to label that act of having a sustainability report on a website as “communications.” It’s not. It only becomes communications – and it can only be leveraged so people want to buy from you, work for you and invest in you – if you take the stories beyond the report and amplify them via a strategic communications approach. And that’s going to become even harder as regulations streamline disclosures/reporting into a sea of sameness.

Join Carrie Ruddy from Trane Technologies and Suzanne Shelton from ERM Shelton as they dig into:

How to make your report work hard for you all year long
How sustainability storytelling will change as reporting goes the way of the 10-K
How to set your company up for success with sustainability communications now and in the future

Speakers Hide

Carrie Ruddy

Senior Vice President and Chief Communications & Marketing Officer, Trane Technologies

Katie Ryan

Vice President, Sustainability, Trellis Group

Katie thinks and works best in systems, drawing most from the natural systems that surround and provide for us. She brings diverse career experience to the great work happening at GreenBiz thanks to time and energy spent in marketing, communications, corporate sustainability and climate tech. She believes in the power of inclusivity, and aims to give everyone agency and energy to take positive action around the climate crisis.

She loves living in Oregon for the seasons, the trail running and the local conservation community.

Suzanne Shelton

Founder of Shelton Group and Senior Partner, ERM Shelton

Suzanne Shelton is a senior partner at ERM Shelton, the nation’s leading marketing communications agency entirely focused in the ESG space. She regularly counsels C-level executives at Fortune 1000 organizations on how to best define and leverage their sustainability approaches to drive business results. She currently serves on the board of BioLogiQ and the executive advisory board of Cyclyx, and recently served on the board of the American Council for an Energy Efficient Economy (ACEEE). Ms. Shelton offers insights and inspiration on conference stages around the country, guest writes for the likes of Fast Company, Green Builder and GreenBiz, and directly manages a team of leaders who, collectively, have made Shelton Group a success story since 1991.

ERM Contact Hide

For more information, please contact Kellie May at kellie.may@erm.com