CottonWorks™, the educational arm of Cotton Incorporated, helps textile professionals learn about the benefits of cotton. New ways that cotton can look, feel and function are emerging, and their website needs to be up to date to represent cotton as the best choice for modern textile applications for users, designers and producers. So, our cotton-loving team put on their favorite denim jeans and comfy cotton t-shirts, and set to work. 

Canned food sales have been on the decline for years. Consumers are paying closer attention to the materials used to package the products they buy, which is a differentiating strength for steel food cans. This revealed an opportunity. By leveraging the sustainability benefits of steel food cans, we could elevate the quality perception of canned goods, create meaningful preference and increase purchases.